The Scarcity Project

To celebrate this year’s Vernal Equinox, the first day of spring when the earth’s 24 hours are split evenly between light and dark, we’d like to share a wonderful find from Brazilian-Italian-currently-based-in-London Paulo Goldstein, a self-described “designer/maker/artist” according to his website. Incredibly talented and original, we would like to add.

So, brew yourself your favorite fair-trade beverage, sit back and let this six-minute video brighten your first day of spring.  It really is a “joyful celebration of repaired objects, promoting a different narrative to scarcity by exploring and expanding the potential left behind by the anomalies of our consumer culture.”

Our favorite quote from the video:  “Scarcity is a springboard to creativity.”

We are sure that you’ll never look at discarded rubbish in the same way again!

Thanks to Grist’s Holly Richmond for the lead


Joan Sullivan is a renewable energy photographer based in Québec, Canada. Since 2009, Joan has focused her cameras (and more recently her drones) exclusively on solutions to climate change. She is convinced that the inevitable transition to a 100% clean energy economy will happen faster – and within our lifetimes – by creating positive images and stories that help us visualize and embrace what a post-carbon future will look like.  Joan collaborates frequently with filmmakers on documentary films that explore the human side of the energy transition. She is currently working on a photo book about the energy transition. Her renewable energy photos have been exhibited in group shows in Canada and the UK. You can find Joan on Twitter and Instagram

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